Aromascope

Featured Perfumer: Olivia Giacobetti

Featured Perfumer is a new category on Aromascope inspired by an article in the June issue of the House and Garden magazine (page 52) about Olivia Giacobetti. Perfumery to me is art, the perfumer is the artist. Hence, I take deep interest and pleasure in learning more about my favorite perfumers and perfumers in general. I especially enjoy looking for distinctive, signature touches in their often diverse creations. Olivia Giacobetti is on my top 5 favorite perfumers list. What strikes me most about her fragrances is the emotional response they elicit. Be it the spicy chai latte drink of Tea For Two by L’Artisan Parfumeur, the succulent Indian dessert of Monsoon Season by Lisa Simon or the salty, wet wood of Preparation Parfumee by Andre Putman - the experience is unbelievably real and very personal. Her scents are never abstract - on the contrary, they’re often intensified interpretations of life. “But what does it take to distill the essence of a person through smell? Focus on detail. Imagination. A genius for interpreting nature.”

Olivia Giacobetti is the nose of the majority of scents in the L’Artisan Parfumeur collection (such as Navegar, Drole de Rose, Dzing!, Tea For Two, Premier Figuier, etc.) as well as Costes by Hotel Costes, Essence of John Galliano by Diptyque, En Passant by Frederic Malle, Hiris by Hermes, and others.

Image source: houseandgarden.com

20 comments May 14th, 2007

Angel: Behind The Scenes

There’s a fascinating article about the creation of Angel in the Osmoz.com May newsletter. “While Angel may be one of the best-selling perfumes in the world today, its creators had to struggle every step of the way to make their dream come true.” It talks about the Angel’s Tour Truck (I had no idea it even existed!) that looks like a spaceship. In reference to my earlier post on the role of marketing in perfume, when it comes to Angel, I think the marketing approach is simply brilliant and is a huge contributor to the success of the fragrance. Angel is one of the few fragrances that I often feel tempted to get reunited with after simply seeing the bottle in a store or smelling its ingenuous aroma on others (as overpowering as it might be). I’ll leave you with just this for today as I go spritz on some Rose Angel.

Image source: parfumdepub.net

6 comments May 14th, 2007