Perfume Review: Plus Que Jamais by Guerlain

January 12th, 2007

Plus Que JamaisPlus Que Jamais (Now, More Than Ever) was created by Jean-Paul Guerlain on the occasion of the reopening of La Maison Guerlain on 68 Champs-Elysees. Now, more than ever, Guerlain is my favorite perfume house. I’ve come to appreciate its classic jewels such as Mitsouko, Jicky, L’Heure Bleue… Their recent releases, Bois d’Armenie, Cuir Beluga, Metalys, have quickly become an integral part of my fragrance wardrobe. Then came Plus Que Jamais with its polished, voluptuous, regal beauty and left me all weak in the knees. Now, more than ever, I cannot escape its charms and neither am willing to.

What Guerlain does, none other can do, and the scent is a perfect example. Plus Que Jamais masterfully combines the classic floral-oriental elements with the modern gourmand trend, all while maintaining its own unique identity. Its top notes of bergamot, ylang-ylang, rose, jasmine are drenched in toffee syrup; its warm and velvety heart has a crystallized orris accord; its drydown is tonka bean infused amber and a hint of vetiver. In simple terms, it’s sophisticated toffee candy. It manages to be both frivolous and solemn. Plus Que Jamais conjures up warm, caramel hues, like this chic Yves Saint Laurent dress that’s also both classic and contemporary:

YSL Spring 2007

Plus Que Jamais features the notes of lemon, bergamot, ylang-ylang, rose, jasmine, orris, vanilla, amber, tonka bean, vetiver. It can be purchased from the Guerlain boutique in Paris.

Please visit Perfume-Smellin’ Things to find out Marina’s take on the matter.

Image source: www.prodimarques.com, www.style.com

Entry Filed under: Perfume Reviews

14 Comments Add your own

  • 1. Elle  |  January 12th, 2007 at 7:40 am

    Brilliant review! Love PQJ. Pure, delicious comfort scent. But…am almost too distracted trying to determine what the YSL model is walking on to think of PQJ. Flowers? But what type? And why on earth do I care? Yep, this is going to be a day of serious procrastination since I have a number of things I’d rather not do.

  • 2. newproducts  |  January 12th, 2007 at 7:53 am

    Oh, not sure I want to smell like sophisticated toffee candy. You seem to find this one a bit more gourmand than Marina does. However, knowing it’s from Guerlain makes me think it must be different than the usual cloying gourmands out there. Do you think it’s worth a try, even if I usually don’t love gourmands?

  • 3. chaya ruchama  |  January 12th, 2007 at 8:06 am

    Woo-hoo!
    Bring it on !
    But does it last?

    Sometimes [not always !] I just can’t shell out, if it zips away in a wink…

    You’re such a dutiful sniffer, my friend .

  • 4. Gaia, the non-blonde  |  January 12th, 2007 at 8:27 am

    Sounds delightful. A sophisticated gourmand is something I would probably enjoy. There aren’t enough of them around.

  • 5. Patty  |  January 12th, 2007 at 9:18 am

    Love this one completely, and that reminds me I have not worn it in a while. Terrific review.

  • 6. Judith  |  January 12th, 2007 at 10:03 am

    This seems to be Pqj day! I wish I loved this as much as others. Don’t get me wrong, I like it. . . but it’s not true love.

  • 7. Victoria  |  January 12th, 2007 at 1:25 pm

    Lovely review! I loved the comparison with the YSL dress. It is a perfect way to capture it.

  • 8. Ina  |  January 12th, 2007 at 10:17 pm

    Elle, doesn’t it look like lavender or maybe violetst? ;) I haven’t thought of PQJ as a comfort scent. Hmm.

  • 9. Ina  |  January 12th, 2007 at 10:18 pm

    Newproducts, it’s not foody-gourmand. It just has that gourmandy sweetness, toffee-like. I think it’s definitely worth a try!

  • 10. Ina  |  January 12th, 2007 at 10:18 pm

    Chaya, it lasts pretty good!

  • 11. Ina  |  January 12th, 2007 at 10:19 pm

    Gaia, you’re totally right. PQJ is one of a kind.

  • 12. Ina  |  January 12th, 2007 at 10:19 pm

    Patty, thanks! Glad you love it!

  • 13. Ina  |  January 12th, 2007 at 10:20 pm

    Judith, I can’t really see you loving this but still wearing it once in a while. ;)

  • 14. Ina  |  January 12th, 2007 at 10:20 pm

    Vika, thank you! I was looking for the perfect dress, and I’m so glad I found one. :)

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