Aus Liebe Zum Duft: Interview with George Wuchsa
You might have noticed I often mention Aus Liebe Zum Duft (For The Love of Fragrance) as a place to buy the perfumes I review here. Even though the shop is located in Germany, it’s quite popular in the U.S. amongst niche perfume aficionados. They have a great online shop (as well as a brick & mortar shop) that features some of the best/rare lines. They also have a generous sample program (samples come in spray vials, usually with extras thrown in). Today I’d like to present to you a short interview with the shop’s owner, George Wuchsa.
1. First of all, tell us a little bit about yourself. How did you decide to open a perfume shop? What was your career before that?
Besides the perfume shop I own two jewelry stores which I took over from my parents. I have worked in this business all my life. But in my spare time I have always collected fragrances. I wanted to integrate this in my shop. Seven years ago I fulfilled my desire: … aus Liebe zum Duft ! Now we have an internet presentation and in one of my jewelry shops I also offer scents and cosmetics.
2. What are your best sellers currently?
Fragrances like Alamut by Lorenzo Villoresi, the collection of the Clean perfumes and Acqua di Parma are at the moment very popular scents.
In the cosmetic section Dr.Sebagh, StriVectin and Cellex-C are some of our bestseller brands.
3. What perfumes do you love (not necessarily the ones you carry - anything)?
Some of my favourite perfumes include Ambre Precieux by Maitre Parfumeur et Gantier, Patchouli by Mazzolari, Patchouli by Lorenzo Villoresi and Patchouli by Jalaine.
4. What are your hobbies? Do you collect anything?
Perfumes, Perfumes, Perfumes!
My private collection consists of 200-250 flacons from all over the world.
Besides that, I collect porcelain figurines from the German company Hutschenreuther.
5. Would you ever want to work with perfumers to create your own signature Aus Liebe Zum Duft fragrance?
YES. As soon as I have more time this will definitely be my next project which I have in mind.
6. What do you enjoy most about this business?
You are always searching for the Holy Grail. You always think you are in search of something new, and when you hold it in your hands, you already have something new in mind. You are always on the move. There is no standstill.
7. Your shop is quite popular amongst American perfume aficionados. What would you say is the main difference, if any, between the American and European markets/tastes?
The American people prefer sweet, floral scents. The European love a more lighter cologne, in the Italian style.
8. Please share a tip or two regarding perfume - anything that comes to mind!
It is very important to deal with the offered scents. It is very hard to understand the scents the first time you smell them. You first have to let the scents settle in your nose. It’s all about training your nose. That’s the best way to find “your” fragrance.
Shop address:
Wuchsa
Bahnhofstrasse 10
D-76646 Bruchsal
Tel.: 0049 (0) 7251 - 97 77 0
FAX.: 0049 (0) 7251 - 81 19 1
info@ausliebezumduft.de
14 comments August 9th, 2006